Since the beginning of smartphones era in the market a lot has changed from traditional desktops to modern tablet, pc and laptops. On one hand this beginning has attracted a million users towards it but also the sales of desktops have gone down in last five years. Stats show that this rate is going to increase in 2013 as well. Every other person now prefers a smartphone for convenience. And with this evolution of technology a lot has changed in web application development as well.
Web App development companies needed to find a new approach in delivering the web designs for every device. From smartphones to tablet pc , there must be only one website design platform that fits on all screen sizes accordingly and must work efficiently. The term was called as “Responsive Web Design”.
Why is it useful?
The responsive web design invention captured the market of web development and all the attention of the companies providing services for web application development worldwide.
It came out to be very useful as now users don’t need to switch on their desktops or laptops every time for some complex websites. Responsive designs empowered the users with the ultimate convenience of surfing the web pages through their smart phones or tablets only.
The ultimate feature of the design is “only one design for every screen size”. This is the reason why it has attracted everyone, right from developers, designers to end users.This new approach has brought the Responsive Web Development Companies back in profitable business and is expected to increase more in the upcoming year 2013.
Let’s have a look at some benefits of responsive web design:
1. User Friendly
The largest benefit of a responsive design is its flexibility to adapt to different screens. Your website is easily accessible on all types of devices. According to the size of the screen, the website shuffles content, images resize, and font size adjusts to deliver a quality experience to your users. This is great stuff!!!So no matter what device a user has, they can conveniently read and navigate the site.
If you create multiple versions of your website – for desktop, mobiles, tablets, etc., you will end up updating all the different versions every time there is a change, be it adding a new web page, editing content or even correcting a typo. Now that is multiplyingthe efforts and costs.On the other hand, a responsive design is easy to maintain simply because it is a single website that opens seamlessly on different devices. When you need to update the site, website administrators have to update only on one platform. And you have only one set of content pages to manage that saves precious time and money.
3. Better SEO
Responsive web design is now becoming a must for making your site search engine optimized. Instead of optimizing content or building links for multiple sites, responsive design creates a single model that is easy to update and optimized for all devices.Besides, the URL structure also remains the same for all devices such as an iPad, desktop computer or a mobile making it easy for Google to index your site.
If a user encounters a problem while opening your site on their preferred device, you are sure to lose that potential customer. However, when a user can access your site from any device, they will unlikely browse to a competitor’s site. An enhanced user experience means increased sales and better conversion rates.
Considering all these benefits, it is no wonder that more and more companies are turning to responsive web design. It is easy to maintain and update, ensures a user friendly experience across all devices and browsers, and ultimately guarantees better return on investments.